’23 tourism spots in Punjab can play a big role in engaging women and youth in the tourism sector’, World Bank

The World Bank has been kept busy by the Punjab government to provide financial and technical help in enhancing tourism in the province.

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According to a study done by World Bank, there are 23 tourist sites across Punjab, these sites can play a big role in engaging women and youth in the tourism sector, who are under-represented in economic activities and policy thinking.

The World Bank has been kept busy by the Punjab government to provide financial and technical help in enhancing tourism in the province.
The support started under the bank-assisted Punjab Tourism for Economic Growth project.

The sites are:

  • Shrine of Hazrat Syed Ahmed Sultan Sakhi Sarwar (in Dera Ghazi Khan)
  • Khanpur dam (in Haripur), Jallo Park (in Lahore)
  • Shrine of Hazrat Makhdum Jahaniyan Jahangasht (in Bahawalpur)
  • Hiran Minar (in Sheikhupura)
  • Lal Suhanra National Park (in Bahawalpur)
  • Shrine of Hazrat Baba Haji Sher Chawli Mashaikh (in Vehari)
  • Shrine (in darbar) of Sakhi Saidan Shah Shirazi (in Choa Saidan Shah, Chakwal)
  • Mazar Sakhi Sultan Bahu (in Jhang)
  • Nur Jahan’s tomb (in Lahore), Kalabagh (in Mianwali)
  • Sadiq Garh Palace (in Bahawalpur)
  • Cholistan Desert (in Bahawalpur)
  • Khabeki Lake (in Khushab)
  • Thal Desert and Raja Man Singh’s Haveli (in Jhelum)
  • Derawar Fort (in Bahawalpur)
  • Fort Munro (in D.G. Khan)
  • Tombs of Shah Rukne Alam
  • Shah Shams and Mai Maharban (in Multan)
  • Harappa (in Sahiwal)
  • Shrine of Hazrat Baba Haji Sher Chawli Mashaikh (in Vehari)
  • Shrine (in darbar) of Sakhi Saidan Shah Shirazi (in Choa Saidan Shah, Chakwal)
  • and Rohtas Fort (in Jhelum),

Tourist businesses around these sites are inadequate. Despite seeing an increase in revenues around seasonal high flows, their profits decrease as the revenues increase.
These businesses were either working with operational inefficiencies or improper cost structure, which weren’t helping in any kind of profit. These businesses could benefit through technical support that’ll help them renovate operations, such that the revenue-cost dynamic reaches a better level.

The study mainly emphasized on economic influences generated by businesses for youth and women. But, due to the limited operations of these businesses, total employment done by the business was limited. Male workers are able to find employment in tourism around these 23 sites, on average these businesses employ at least one male employee under the age of 25.

On the other hand, women are completely locked out from the operations and economic footprint generated by the businesses. In the above-listed sites, only two businesses reported employing women, but there weren’t any women running the business around 23 sites.

A big majority of the tourists to these sites are first-time visitors, which shows that there’s an increase in tourist flow, and the new visitors were clinging to these attractions.
Despite an increase in tourist traffic, most of these tourists were same-day visitors, this shows the need for diversity.

Tourists to these sites faced challenges, like the need to improve washroom facilities and infrastructure, along with facilities for children.

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