Another TikTok application is about to be launched. Here is all you need to know about it
Up until now, TikTok was known for entertainment or social interaction; however, the upcoming TikTok update is going to change the application’s image. The social media giant, TikTok, will now be launched for business as a marketing solution for brands and advertisers.
The TikTok for business will include tools for engaging with the community through storytelling and a creator marketplace for collaborating with creators. The new version of the app will also help brands find suitable partners for ad campaigns.
The brands will highly benefit from the app, as the TikTok for Business app will enable them to place their ads on the main screen with TopView. Other products that the app will offer to brands include Brand Takeovers, In-Feed Videos, and Hashtag Challenges. The Brand Takeover will allow brands to create a 3-5 second video or images ad.
What changes here?
In contrast, the In-Feed Videos will allow brands to create a 60-second long audio ad. Hashtag Challenges will enable brands to invite TikTokers to develop content based on a hashtag of their choice. Moreover, TikTok for business will offer a Branded Effects tool that will allow brands to add products or brands directly into TikTok videos in a 2D, 3D, or AR format. The latter will let brands add personalized effects to the foreground or the background of the video.
It is to be noted that TikTok has already offered many of these marketing products and tools; however, with the launch of TikTok for Business, these tools will be organized under one roof. Moreover, with the new version of the app, brands and advertisers will be able to launch new products and attain maximum benefits efficiently.
Keeping its customers in mind, TikTok is also planning to launch a new learning center soon. This learning center will help advertisers and marketers launch successful campaigns by acquainting them with TikTok’s ad offerings.
Regarding TikTok’s second app, TikTok’s MD for Global Business Marketing, Katie Puris announced:
With the launch of TikTok For Business, we embrace the creative, positive, and real moments that make our community so special, and provide solutions for businesses to connect and grow with our wonderfully expressive community.
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