Has BMW already secretly sold 6 motorbikes in Pakistan even before the formal launch?
The German automaker's BMW Motorrad division deals with the production, marketing, and sales of motorbikes.
The news of BMW now penetrating the Pakistani market has excited the motorbike enthusiasts already! However, some sources have revealed that BMW is not ‘coming’ to Pakistan, it already is here.
According to Pakistan’s top auto-blog Pak Wheels, BMW has already sold 6 bikes in Pakistan even before its formal launch.
”Our sources have told us that the company has already sold 6 bikes, without an official launch in the country. However, the name and models of the sold bikes are unknown yet. They further said the German company is still planning an official launch”, Pak Wheels said.
BMW Motorrad in Pakistan!
Ever since the new generation of motorists and motorcycle-enthusiasts took over Pakistan’s motorcycle industry, it has been building up quite a significant potential. Deewan Motors, BMW’s official dealer, has recently decided to capitalize on this potential. Therefore, the motor company is planning to launch the BMW Motorrad in Pakistan.
The German automaker’s BMW Motorrad division deals with the production, marketing, and sales of motorbikes. A wide variety of motorcycles, including sports bikes, superbikes, street bikes, trail bikes, adventure bikes, and long journey cruisers, are produced and sold under the BMW Motorrad. It should be noted that the BMW Motorrad is a premium brand that is globally renowned for its impeccable build quality.
Deewan Motors noticed the long-term potential of Pakistan’s booming motorcycle market and decided to capitalize on the opportunity. As the official distributor of BMW passenger vehicles in Pakistan, the motor company plans to introduce a BMW bike lineup.
While there are reports that confirm the launch of BMW motorcycles in Pakistan, none state which motorbikes will be offered. Some sources speculate that the German automaker will sell smaller displacement motorcycles in Pakistan, like the 310 series and 400 series bikes.
These motorcycles will enter the Pakistani market as Complete Built-up Units (CBU). Therefore, these BMW vehicles will be twice as expensive in Pakistan than the markets they are locally produced in because of taxes and duties.
Due to their extravagant price tag in even the ‘non-import’ markets, the BMW motorbikes will target a small niche of enthusiasts with adequate purchasing power.
Regardless, the presence of BMW Motorrad in the Pakistani market is a positive development for the country’s motorcycle industry. The news is likely to attract other foreign brands to consider expanding to the Pakistani market.
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