Fighting against gender roles and shattering stereotypes, Pakistani women are making their presence felt in all spheres of life – bravely and unapologetically. Women make half of the Pakistani population however they only constitute 15% to 20% of the workforce. Hence women participation in the corporate sphere is not only an individualistic need but also a significant determinant of a country’s economic progress.
Among them is Rubab, Pakistan’s first ever female food delivery rider. Belonging to foodpanda’s fleet of delivery riders now, she has rewritten the journey for women in Pakistan, setting a precedent for them to explore new earning options.
Wearing a helmet, reclaiming her space on roads, challenging gender roles, Rubab will now be seen bravely roaming around, delivering delicious food.
See her journey here:
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