List of 10 key tips to make your business successful OFFLINE
The Internet has enabled businesses to connect with a broad audience fastly, efficiently, and affordably. However, that doesn’t mean that the success of a business offline isn’t essential anymore.
Any businesses moving forward with the online-only approach miss out on significant business as they ignore tapping into offline marketing to reach their target market.
Here are ten marketing strategies to make your business successful offline:
Business cards are cheap and effective and make you look professional. They are easy to share at any time. Many cards indeed end up in the trash, but the following tips may ensure that your card is kept:
- Put something compelling on the card instead of just having your business name, email, and phone. Have information or a resource that recipients might want to keep, for example, coupons, a list of benefits, or a list of tips.
- Entice a recipient to keep your card by finding out what the recipient needs and why, and then tailor your pitch and handling of the card to meet that need.
Networking is one of the best ways to build a successful business. It gives you direct engagement with a potential client and referral opportunities with higher rates of conversion.
You can network anywhere your target market is located, i.e., from professional meetings to events. The secret to successful networking is to focus your conversations on the needs of the person you’re talking with and offer to help meet their specific needs.
Press Releases and Media Pitches
Press releases offer a great deal bang for your promotional buck. Not only are they free, but they boost your authority as well.
While writing a press release, remember:
- It should be newsworthy
- It should tie your business into current events or the time of year
- It should outline the who, what, where, why, and how of your story
- It should focus on why the public would be interested
Businesses can also opt for a media pitch instead of a press release. A press release shares news about your business, while a media pitch involves pitching a specific story or idea.
Coupons are a great way to lure clients and customers to your business as people might be more willing to try out your product or service for a discounted price.
You can give away coupons to someone who can benefit from your business or your current customers and clients and ask them to share with others who might need your service or product. You can also run them as an ad in your local print media.
Flyers might seem old school, but they work because they can keep your name and brand in people’s minds. You can create flyers to:
- Encourage people to respond
- Offer something
- Help clients connect with you
While direct mail can be expensive, it can be worthwhile to have a compelling offer and send it to a targeted list.
To ensure people open your mail and do not throw it away, add something compelling to it.
Having your articles appear in print media boosts your credibility. Instead of pitching large national magazines and newspapers, you should invest in resources your target market reads. Then write an article focused on solving a problem for your market and send it out to attract people to want to know more about your business.
Local businesses usually offer media giveaways in exchange for free publicity. While giveaways can be tangible products, they can also be services, such as a free consult. Make a list of items or services you can give away, tie them into a current event or a theme, and contact your local radio stations to offer it.
Seminars and Speaking
Seminars and public speaking increase your credibility as they help you get recognized as an expert and give you a chance to show off your stuff, and convince people to hire or buy from you.
They can be time-consuming and expensive, but there are many other ways to share your expertise without the hassle or money:
- One option is to contact the adult education program in your county, city, or higher education facilities.
- Another resource is the local chapters of associations related to your business.
Trade Shows and Events
Trade shows and events give you a chance to sell your goods and services and offer networking opportunities. It’s a place to showcase what you’ve got and get information into potential customers’ hands through business cards, flyers, brochures, videos, and other marketing materials.
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