Just when we were ‘’almost’’over Mahira Khan controversy, Cafe Liquiteria drove us back to her!
Recent days have been quite tough for Pakistani heartthrob after she was spotted sharing a cigarette with Ranbir Kapoor.
The pictures became a topic of discussion on both sides of the border, with strong statements in her support and criticism.
Well Cafe Liqueteria had it all covered up for Mahira. Cigarette? What Cigarette? She was just enjoying a monster shake!
Cafeliquiteria is doing some serious trendy marketing. pic.twitter.com/xy6iHPZzYW
— MATAF KHAN (@RacingIsPassion) September 25, 2017
Cafe smartly picked the news that had already set the entire social media community on fire and turned it into a publicity tool for their cafe.
Like, its not the first time it has happened. Brands have been doing that for a while now, using current events to promote their products. Remember calibri? Someone?
But things didn’t go as planned. Except few people, nobody found it entertaining, and instead the cafe came under hot debate on manipulating the situation and using a woman as a publicity symbol.
There are people who are defending that they used a public figure in their marketing, and its cafe’s choice how to do it and which marketing strategy to implement.
— kaatib-e-code (@JannatiAwam) September 26, 2017
Also, no doubt, 10/10 for creativity.
— Dr Sohail Khan (@DrSohaiil) September 25, 2017
But not everyone enjoyed this. Some found it very offensive, saying not every news that causes an outrage should be utilized for personal gains. Some also regarded this marketing tactic as ‘cheap’.
Cheap Marketing Tactic By Cafe Liquiteria
Every Publicity Is Not A Good Publicity
Wht Is The Mesage B/w The Line’s?Women A Publicity Symbol? pic.twitter.com/sjtOcGVUG2
— Hunain Pirzada (@PirzadaHunain) September 25, 2017
Cheap Marketing by Cafe liquiteria pic.twitter.com/Mk2gH4hMPf
— Fahim Farooq (@fahim_parekh) September 25, 2017
After getting a critical response, the post was removed by the Cafe’s official facebook page.
What are your opinions on this? Was this only another marketing tactic similar to what we have witnessed in the past, or was it insensitive of Cafe Liquiteria to make use of the whole situation especially when Mahira was labelled and character assasinated over the event?
Let us know about your thoughts in the comments section below.