Clothing brands, that have established a strong image during the recent years in particular, find themselves in hot waters as they face immense reaction on social media from the public due to their launch of black clothes just before Muharram.
Well, brands have been doing that for a while now. Especially in last couple of years, many reputed brands come out with collections under the names Monochrome, Black and White Collection and Pre-Fall Collection, that basically comprises of pret wear in black color. These collections are launched after Eid ul Azha, and before Muharram, that make it evident that they target a specific community who wear black during this particular month as their potential clients.
The entire issue sparked as allegedly a reputed designer of the country Maria B. came out with a collection of black clothes naming it as ‘Muharram Collection‘, including Kurtis and Gharara Pants. Not only Maria herself faced brutal reaction, but in context with the event, people started noticing the coincidence between the launch of these collections and arrival of Muharram.
— Arshad Afridi (@Arshad_Afridi) September 24, 2017
People regarded this act as highly disrespectful and offensive for Muslim community as a whole. Some brands were smart enough to introduce other colors in their Monochrome collections too, as they sensed the possible reaction they might receive.
However some are being criticized all around social media for cashing this month.
— Imran Tareen || Official || (@ImraanTareen) September 25, 2017
— Maira Sultan (@mairasultan82) September 25, 2017
— Qasim Zafar (@QasimZaffar) September 25, 2017
It still is a personal choice if someone wants to purchase from these or not, but at the same time, it cant be overlooked as well that this month is associated with mourning and this act can possibly hurt the religious sentiments of people. Maria B. herself hasn’t shown any response yet, but few Showbiz personalities like the pop-singer Rabi Pirzada also criticized this on Twitter.
Muharram Clothing Collection??
— Rabi Pirzada (@Rabipirzada) September 25, 2017
What do you think about this? Let us know in the comments below.