Daraz under fire for selling ‘small surveillance cameras for spying on women’, twitter reacts

A Twitter user posted how Daraz was advertising one of its products by objectifying women.

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Daraz official logo

Daraz describes itself as a leading online marketplace in South Asia that ’empowers tens of thousands of sellers to connect with millions of customers. This online marketplace has been garnering more and more attention with its expanding scope and appealing marketing decisions like the 11.11 sale.

It is pertinent to mention that Daraz recorded 15 million active users in October. The number doubled in November, with a massive total of 30 million active users on the e-commerce website. Considering such a robust customer base that is expanding on a month-to-month basis, the public expects the company to respect its customers and showcase significant operational responsibility.

However, the shopping app’s recent product marketing decision has disappointed the masses. A Twitter user posted how Daraz was advertising one of its products by objectifying women.

What was the Advertisement about?

The product in question was small hidden cameras that were advertised by showing surveillance on sleeping women. The image used in the advertisement of the product raised eyebrows all across South Asia.

Here is the controversial advertisement:

Here’s how people reacted to Daraz’s outraging marketing:

Daraz responds to the Backlash

Following the massive outrage on Twitter, Daraz decided to take down the advertisement. After doing so, the e-commerce company took to Twitter to share that rightful action had been taken against the ad and thanked Twitterati for pointing it out.

What are your thoughts on this? Please share with us in the comment section below.


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