End of Maggi noodles in Pakistan

In 1992, when the product was launched in Pakistan, it was the only brand of noodles in the country.

  • An official from Nestle confirmed that Maggi was discontinued by the end of 2018. The divestment is part of Nestlé’s strategy to manage its multi-product portfolio.
  • No public announcement has been made by Nestle Pakistan in this regard, and the product is still present on the company’s official website.
  • The product was listed on the 2017 annual report, but it was absent from the 2018 report.

Maggi

Maggi noodles, an iconic brand that is popular among many Pakistanis, has ceased production in Pakistan. Maggi noodles were manufactured by Nestle, under the instant noodles portfolio.

No more Maggi noodles in Pakistan

While talking to a news outlet profit, sources inside the company confirmed that they would no longer be manufacturing Maggi noodles in the country.

An official from Nestle confirmed that Maggi was discontinued by the end of 2018. The divestment is part of Nestlé’s strategy to manage its multi-product portfolio.

However, no public announcement has been made by Nestle Pakistan in this regard, and the product is still present on the company’s official website.

The product was listed on the 2017 annual report, but it was absent from the 2018 report. However, there was no official statement about the discontinuation of the product.

Market leader for almost two decades

In 1992, when the product was launched in Pakistan, it was the only brand of noodles in the country. Maggi remained the market leader for almost two decades, even though Unilever quickly launched its  own brand of instant noodles in 1993.

However, during the last four years, Maggi has been completely wiped out from Pakistan. According to sources,only products left in stock are available.

The food safety scare in India has been the main reason for the discontinuation of Maggi noodles in Pakistan. Ironically, it is still selling in India but not in Pakistan.


Also See:

The Punjab Food Authority Seals Four Food Points And Issues Warnings

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