FlyJinnah: All you need to know about Pakistan’s new low-cost airline and its livery

Lakson Group and Air Arabia Group announced their decision to form a JV low-cost airline in Pakistan in September 2021.

 

Fly Jinnah (Karachi), Pakistan’s new low-cost airline, has unveiled its brand and livery. Recently the airline company shared a statement unveiling details about the brand, identity, and operations. Here’s everything the statement revealed:

How was Fly Jinnah formed?

Lakson Group and Air Arabia Group announced their decision to form a JV low-cost airline in Pakistan in September 2021. ‘Fly Jinnah’ aims to follow the low-cost business model and provide its customer base with a reliable operation and value-driven product. More details about the launch date, fleet, and destination network will be announced in due course.

About Fly Jinnah’s Brand and Identity

Fly Jinnah’s’ visual brand identity, with its brand name abbreviation ‘FJ’, has adopted the vibrant red as its primary color to reflect the young and modern spirit of the airline. In contrast, the logo and brand identity consisting of its unique font and round-shaped symbol reflects motion and continuity.

Its brand values are:

  • Ambition – offering customers true value and connecting communities across the globe
  • Sincerity – honesty, and willingness to achieve and grow while striving to improve
  • Inventiveness – crafting creative solutions while remaining focused, practical, and efficient.

Inspired by the logo and the brand ethos, ‘Fly Jinnah’s’ aircraft livery reflects a modern airline is aspiring, energetic, and constantly on the move.

‘Fly Jinnah’, incorporated in Pakistan as an entity that is majority owned by Pakistani citizens who are also sponsors of one of Pakistan’s leading and most diversified business conglomerates, the Lakson Group, is the fourth private national airline of Pakistan, established to contribute to the growth of the nation’s economy by creating new jobs and supporting core sectors such as tourism and hospitality.

When will Fly Jinnah operations begin?

The new airline is planning to launch operations in June. Fly Jinnah’ is in the process of obtaining its local air operator’s certificate (AOC), which once completed, will allow the airline to be granted the right to operate flights. The carrier will initially be based in Karachi serving a range of domestic routes across Pakistan and then expanding its route network internationally.

Chairman of Fly Jinnah comments on the airline

Iqbal Ali Lakhani, Chairman of Fly Jinnah, said: “The reveal of ‘Fly Jinnah’s’ visual identity was chosen carefully to reflect the evolution and progression of aviation needs in Pakistan. ‘Fly Jinnah’ will not only serve Pakistan’s aviation industry, but it also aims to contribute to the country’s infrastructure, tourism, business travel and the creation of new jobs. Fly Jinnah will be a catalyst to the country’s economic growth.”

He added: “We are proud to have Air Arabia Group, the Middle East and North Africa’s first and largest low-cost carrier (LCC) operator, as our minority partners in this venture, and are confident of the quality of services that our customers will receive. Air Arabia Group’s partnership will support us in fulfilling this vision by sharing the knowledge and expertise of one of the leading and globally recognised low-cost airline operators. Developing and upskilling local human resource in the field of aviation is a key objective of our partnership with the Air Arabia Group.”

Lakhani concluded: “The aviation industry is an economic engine and a crucial sector for sustainable development. Investment in aviation also provides significant social benefits by providing our citizens with a reliable access to air transport that improves quality of life. We are excited to provide increased frequencies on domestic services and create more direct flight services between Pakistani cities and the world. ‘Fly Jinnah,’ as a private Pakistani airline, is established to fulfil this purpose while realising the potential that currently exists in developing Pakistan’s air transport sector.”

Future of Fly Jinnah airline

Air transport supports over 30 million jobs and USD 684 billion in GDP in Asia and Pacific alone. Countries in Asia and Subcontinent are focusing on aviation as a catalyst for economic growth, supporting domestic and international connectivity, while contributing immensely to local employment.

 


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