Another bottled water brand is set to penetrate in highly competitive and ‘crowded’ Pakistani market. ‘Dasani’ – might be new to country’s market – but is quite well-known internationally for the controversial past.
Dasani is currently available in only 250 ml water bottles and only being sold at limited locations in Pakistan. However, the brand is looking forward to expanding their distribution network across the country.
Dasani is a product of beverage giant Coca-Cola, that faced a hard time in the UK over deceptive claims. To combat deception in bottled water labelling, the researchers later found out that the brands are confusing the market, presenting themselves greater than the reality. To counter that and realizing the after-impacts, back in 2007, Pepsi’s Aquafina agreed to print ‘public water source’ on its labels to make their customers aware of where the water is obtained from.
Many studies and reports were published the following years as people started developing an interest in what they are consuming under big labels. One of them was the infamous report by Occupy Monsanto back in 2013 that exposed that Coca Cola’s Dasani water is actually tap water being sold at a premium price in fancy packaging, forcing people to believe its superior to normal water.
Later, Coca-Cola admitted that Dasani is actually just ‘purified’ tap water being sold under the label. However, the things still weren’t too easy.
Recently in March 2018, State University of New York lead a study on bottled water and found out that Dasani water (bought from Amazon) is contaminated with tiny plastic pieces. The number of plastic pieces was found between 85 and 303 for every litre.
After the study caused an outrage, Coca-Cola representative, after saying that their water is clean as it goes through a multi-filtration process, admitted the presence of plastic pieces in water.
Acknowledging and accepting the allegations, the firm said that the micro plastics “appear to be ubiquitous and therefore may be found at minute levels even in highly treated products’’ (Source: Daily Nation)
According to the study, Nestle Pure Life had the highest number of plastic pieces (10,390 per litre).
Previously, CocaCola’s Kinley was also banned in Pakistan as it failed to clear the laboratory tests earlier this year.