New Price List: Honda Pakistan increases its price for the third time in six months
Honda Atlas and other dominant automakers of Pakistan keep on raising the price without enhancing product quality.
After seeing a brief hiatus in production and sales due to COVID-19, and a massive slump in revenues, Honda Atlas seems to have gone into a state of utter panic.
In the latest development, Honda Atlas Cars Pakistan has just increased the prices of their cars for the third time within only six months. Besides, these price bumps are not slight ones by any means.
The price bumps go from PKR 60,000 to a gigantic PKR 100,000, bringing their lowest-priced car (Honda City 1.3 manual) to be PKR 2,499,000 and their most expensive vehicle (Civic Turbo RS) to PKR 4,699,000.
Here is a list of the revised prices for all Honda cars, which shall take effect from the 10th of August, 2020:
|Cars||Old Price (PKR)||Revised Price (PKR)||Increase (PKR)|
|Civic Turbo RS||4,599,000||4,699,000||100,000|
|Civic Turbo Oriel||4,349,000||4,449,000||100,000|
|1.8 VT SR CVT Automatic||3,899,000||3,979,000||80,000|
|1.8 VTI CVT Automatic||3,649,000||3,729,000||80,000|
|City 1.3 Manual||2,389,000||2,449,000||60,000|
|City 1.3 Automatic||2,574,000||2,639,000||65,000|
|City 1.5 Manual||2,459,000||2,529,000||70,000|
|City 1.5 Automatic||2,629,000||2,699,000||70,000|
|City Aspire 1.5 Manual||2629,000||2,699,000||70,000|
|City Aspire 1.5 Automatic||2,789,000||2,859,000||70,000|
|BR-V CVT Automatic||3,239,000||3,319,000||80,000|
|BR-V S CVT Automatic||3,399,000||3,479,000||80,000|
With the depletion of the local currency, it is understandable if an automaker has to make changes in their marketing strategy.
However, the problem with Honda Atlas and other dominant automakers of Pakistan is that they keep on raising the price without enhancing product quality. The rest of the world is about to get the seventh-gen City, and we are still two generations behind on that car.
This tactic is not at all going to help Honda get more sales.
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