New Price List: Honda Pakistan increases its price for the third time in six months

Honda Atlas and other dominant automakers of Pakistan keep on raising the price without enhancing product quality.

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Honda price hike

After seeing a brief hiatus in production and sales due to COVID-19, and a massive slump in revenues, Honda Atlas seems to have gone into a state of utter panic.

In the latest development, Honda Atlas Cars Pakistan has just increased the prices of their cars for the third time within only six months. Besides, these price bumps are not slight ones by any means.

The price bumps go from PKR 60,000 to a gigantic PKR 100,000, bringing their lowest-priced car (Honda City 1.3 manual) to be PKR 2,499,000 and their most expensive vehicle (Civic Turbo RS) to PKR 4,699,000.

Here is a list of the revised prices for all Honda cars, which shall take effect from the 10th of August, 2020:

Cars Old Price (PKR) Revised Price (PKR) Increase (PKR)
Civic Turbo RS 4,599,000 4,699,000 100,000
Civic Turbo Oriel 4,349,000 4,449,000 100,000
1.8 VT SR CVT Automatic 3,899,000 3,979,000 80,000
1.8 VTI CVT Automatic 3,649,000 3,729,000 80,000
City 1.3 Manual 2,389,000 2,449,000 60,000
City 1.3 Automatic 2,574,000 2,639,000 65,000
City 1.5 Manual 2,459,000 2,529,000 70,000
City 1.5 Automatic 2,629,000 2,699,000 70,000
City Aspire 1.5 Manual 2629,000 2,699,000 70,000
City Aspire 1.5 Automatic 2,789,000 2,859,000 70,000
BR-V Manual 3,079,000 3,159,000 80,000
BR-V CVT Automatic 3,239,000 3,319,000 80,000
BR-V S CVT Automatic 3,399,000 3,479,000 80,000

 

With the depletion of the local currency, it is understandable if an automaker has to make changes in their marketing strategy.

However, the problem with Honda Atlas and other dominant automakers of Pakistan is that they keep on raising the price without enhancing product quality. The rest of the world is about to get the seventh-gen City, and we are still two generations behind on that car.

This tactic is not at all going to help Honda get more sales.

What are your views on this? Share with us in the comments bar below.


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