Italy to provide technical assistance to enhance Pakistan’s tourism sector

With an obvious improvement in the law and order situation and the new visa policy, Pakistan is experiencing a gradual surge in international tourism.

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  • Italy is willing to help Pakistan in poverty alleviation, generate income, and youth employment by providing technical assistance in the tourism sector.
  • By focusing on religious tourism, adventure tourism, and cultural tourism, Pakistan plans to enhance its global visibility.

With a significant improvement in the law and order situation and the new visa policy, Pakistan is experiencing a gradual surge in international tourism. Moreover, to improve bilateral ties, Italy is all set to provide technical and financial assistance to Pakistan for promoting sustainable tourism in the country.

On Wednesday, a meeting between Italian Ambassador to Pakistan Stefano Pontecorvo and Chairman National Tourism Coordination Board (NTCB) Sayed Zulfikar Abbas Bukhari was held to discuss the subject.

Community-based Projects

The delegation from Italy said that to alleviate poverty, generate income, and support youth employment, Italy is willing to help Pakistan. Both countries will strengthen their bilateral ties by collaborating in the execution of such community-based projects.

Appreciating PTI-led government’s efforts in promoting tourism, the Italian ambassador said that the initiative of opening the Kartarpur corridor was truly a historic event.

He further added that due to Pakistan’s remarkable foreign policy initiatives, PM Khan has emerged as a leader in the comity of nations.

Special Assistant to the Prime Minister on Overseas Pakistanis, Zulfi Bukhari also assured the Italian ambassador about the government’s full support for the execution of Italian initiatives in the tourism sector.

Pakistan Tourism Development Corporation

After the restructuring of Pakistan Tourism Development Corporation (PTDC), Bukhari said that “the government was planning to lease out the Corporation’s 40 properties for 30 years in a bid to transform it into a profitable entity. A special cell for data analysis of the tourism sector was also being set up in the PTDC”.

Bukhari further added that with the successful development in the tourism sector, around $20b would be added to Pakistan’s economy.


Also See:

Turkey To Establish Centre Of Excellence In Tourism And Hospitality Management In Islamabad

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