Careem’s rival ride-hailing service ‘Jeeny’ is coming to Pakistan

The official announcement by Jeeny stated that the company will set up its office in Lahore and Karachi.

After Uber, Careem, and InDriver, another ride service is planning to launch its operations in Pakistan. The upcoming Middle East-based service is called Jeeny.

The official announcement by Jeeny stated that the company will set up its office in Lahore and Karachi. The ride operations will likely commence from the same cities. Presently, the company is hiring officials in Lahore.

About Jeeny

Jeeny is a Middle East-based mobile application that hosts multiple services to ease daily consumer needs such as transportation, integrated wallet top-up transactions, mobility, and on-demand with a wallet that spans all services together.

The company is a joint venture between MEIG (Middle East Internet Group) – Rocket Internet and IMENA. Its head office is in Riyadh with other offices and operations being based in Jeddah, Madinah, Dammam, Khobar, and Amman.

Jenny, previously known as Easy Taxi, was launched in Saudi Arabia and Jordon in 2014. It is one of the popular online taxi services in these two countries. It introduces itself as an affordable in-city ride book App.

Challenges that may affect business

While the new app-based ride service is gearing up to launch in Pakistan, its survival can be very challenging. The prices of petroleum products are skyrocketing in Pakistan and worldwide. These rising prices will directly impact the business of the established app-based taxi services in Pakistan such as Uber and Careem. The rising fares of these services coupled with the unaffordability of the customers due to high inflation are limiting the use of these services for commuting.

Moreover, InDriver has made the market more competitive for all players since its launch by offering comparatively lower fares for the customers. Lower fares attract customers to InDriver whereas the drivers or captains are also switching to Russian-App, because of the improved margins.

Customers are exploring other means of saving on transportation costs. People with daily commute needs are making arrangements of carpooling in major cities through the use of social media to beat the impact of the inflationary pressure at the expense of their liberty and privacy. This is further pushing the public away from using ride-based apps.

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