KFC takes a shot at McDonalds with brilliant marketing stunt in Karachi [PICTURES]
Powerful brands have always used marketing as a weapon to bring down other competitors. Over time, subsequently, we have witnessed many brands come up with interesting campaigns and promotional activities to get an edge.
The most exciting brand wars Pakistanis have witnessed have been held by fast-food brands. Previously, Burger King took its shot at McDonald’s. Now another contender has joined the party to start a marketing war with McDonald’s.
Taking it to the next level, KFC recently put a huge advertisement billboard over the top of a McDonald’s outlet in Karachi featuring a girl eating KFC’s iconic chicken saying:
Ever since the billboard caught the attention of Karachiites, people can’t stop talking about the marketing stunt. Netizens have flooded social media platforms by posting about KFC trolling its biggest market competitor – McDonald’s.
Here’s what people have to say about KFC’s brilliant billboard:
Could there be better trolling by KFC by super imposing a huge advert on one of McDonald's most recognizable outlets in Karachi! pic.twitter.com/cngucCLn4y
— Adeel Azhar (@adeel_azhar) June 30, 2021
You can either be a fast food chain or a toxic competitor. https://t.co/WukCShczjg
— Faran (@FaranAdnan1) June 30, 2021
— Muhammad Abubakar (@abbikarachi) June 30, 2021
Not sure how KFC is in Pakistan, but here it is shit. There's a KFC drive thru right next to McDonald's where I live. Mcdees has 20 cars in queue, KFC 1-3. No way is KFC advertisement a threat to McDonald's sales. Pak or UAE. 🤣 https://t.co/g5G62tfUmg
— Aisha (@chaandbeti) June 30, 2021
— Mohammad Kashif (@MKashif_Uddin) June 30, 2021
We're not going to talk about the weird picture itself? Okay. https://t.co/v0C8N3yiB6
— Teen Meem (@mildish1231) June 30, 2021
We did not need that woman in this ad. Chicken is good as is https://t.co/wrSiE86csV
— Ifrah (@Ifrahaabbasi) June 30, 2021
There’s a lot more going on in that billboard. https://t.co/JYssGaer6n
— People’s Commissar (@faisal_parla) June 30, 2021
— Waleed. (@waleedrehan) June 30, 2021
While KFC’s marketing has gone viral all over Pakistan, McDonald’s has maintained its silence. Pakistanis can’t wait to see whether the brand reacts to its competitor’s move or continues to keep quiet.
What are your thoughts on this? Please share with us in the comment section below.