Kia reportedly assigned Apple Car production duties under Hyundai motors
Reports have hinted that Apple and Hyundai were in talks to manufacture the "Apple Car," the first commercial self-driving vehicle in the US.
A report has claimed that the long-rumored “Apple Car” could be produced in the United States by Kia, with Hyundai said to assign manufacturing services to its subsidiary.
Many reports have hinted that Apple and Hyundai were in talks to manufacture the “Apple Car,” the first commercial self-driving vehicle in the US. It has also been revealed that it may not be Hyundai itself making the vehicle but another brand it owns.
According to a source, the discussions with them Hyundai Motor Group have grown to the point where it has privately arranged for Kia Motors to head the project.
The decision to hand over the Apple Car project to Kia instead of producing it under Hyundai is possibly based on brand-reputation. There have been concerns that the Apple Car would turn the manufacturing partner it chooses into just an assembler rather than an established brand in its own right.
An expert has suggested that Hyundai is a powerful brand and that it would weaken the label if it made Apple-branded vehicles instead of its own. By handing duties over to Kia, would not undermine the Hyundai brand.
The negotiations are still ongoing, with Hyundai reportedly saying, “It has not been decided at this early stage.”
When rumors surfaced of an Apple-Kia collaboration, The Kia Motors’ stock price hit a nine-year high on the 19th of January on a wealth of momentum, including its unique new models, future growth potential, and the Apple Car.
Apple has been planning to release a “beta version” of the car in 2022.
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