NHS imposes ban on display of cigarettes at sale points to keep ‘young generation safe’

New Statutory Regulatory Order (SRO) published in the Gazette of Pakistan states that no tobacco or tobacco product advertisement will be broadcast.

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Ministry of National Health Services (NHS) has successfully imposed a ban on display of cigarettes at sale points. According to the Technical Head of ministry’s Tobacco Control Cell Mohammad Zia, this ban will keep the younger generation away from the dangers of tobacco.

Dr Zia said that now, shopkeepers will have to keep the tobacco products at some hidden place.

“We have implemented most of the recommendations of the World Health Organisation’s Framework Convention on Tobacco Control which was signed by Pakistan in 2004. Now the only recommendation, which has to be implemented, is that the tobacco companies should be stopped from taking part in Corporate Social Responsibility (CSR) activities,” he said.

“It was unfortunate that tobacco products were placed near sweets and other edible items to attract children and youth. Now we will start efforts to stop CSR activities by tobacco companies’’, Dr Zia added.

New Statutory Regulatory Order (SRO) published in the Gazette of Pakistan states that no tobacco or tobacco product advertisement will be broadcast.

Tobacco products cannot be advertised on display, and visibility of tobacco products at inside or outside point of sale is strictly forbidden. Tobacco companies would not be allowed to distribute free goods through payment or other contributions to the retailers as gifts, discounts or souvenirs etc.

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