Mufe to launch Pakistan’s first local digital entertainment platform

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Malaya United Films & Entertainment (Mufe) has stated that it would soon launch an online digital entertainment platform in Pakistan.

With its new, different, and unique drama serials, telefilms, cooking shows, health programs, children’s programs, sports documentaries, and much more, the OTT platform will be provided free for Pakistani users.

While keeping in mind the traditional values, the Mufe will offer family entertainment with original and latest content targeting customers from 9 to 99 years of age group.

Moreover, the best part is that users will enjoy the content without interruption of any ads in the middle of the Program. The 45-second ads are only shown at the beginning of the content, unlike any other free platform in Pakistan.

The digital platform is the world’s first digital entertainment platform that provides royalty payments to millions of locals involved in producing its Digital content for the next ten years.

Indirectly, it will also enhance the skills of Locals Entertainment Industry workers as par to international levels and create new job opportunities in the Local Entertainment Industry to continue their livelihood.

What are your views on this? Share with us in the comments below.


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