Is popular NAS Daily cleverly trying to make viewers accept Israel with his content?
The statement brought attention to the Nas Academy's training head, Yonatan Belik.
The Boycott, Divestment & Sanctions (BDS) campaign has called for a boycott of Palestinian-Israeli blogger Nas Daily and his pursuit for 80 new Arab content creators, claiming that the influencer’s training program is a cover for normalization with Israel.
Nuseir Yassin, better known as Nas Daily, has gathered over two million followers on Instagram, 1.6 million on YouTube, and nearly eight million on Facebook since he started creating one-minute video clips in 2016.
Last month, he initiated The Next Nas Daily, a paid opportunity for 80 Arabic language content creators to participate in a six-month training program run by the Nas Academy.
Israel normalization accusations
He was as arrogant as he was manipulative & opportunistic in his impassioned defense of the occupation. At the time I found his attitude shocking & dangerous. He repeatedly blamed the oppressed for their oppression.
— Ahmed Eldin | أحمد الدين (@ASE) September 16, 2020
On Monday, the BDS movement released a statement calling on “content creators and influencers to boycott the Nas Daily program, which aims to normalize relations with Israel and cover-up Israel’s crimes.”
The statement brought attention to the Nas Academy’s training head, Yonatan Belik.
Belik has served in the Israeli army and in a public relations role, motivating Israelis in school to serve in the military.
It also underlined attention to the Nas Daily founder Yassin himself, who has been often accused of whitewashing the Israeli occupation and presenting a biased side to the Middle East conflict.
In a one-minute explanation of Israel’s creation in 1948, he said: “Some Palestinians left, some got killed, and some stayed in their land. My people stayed.”
He went on to express that he chose to accept the borders of Israel and Palestine and “move on” as “in life, there are better and bigger things to focus on than the name of a piece of land.”
Nas Academy and UAE links
The academy will train media professionals in the public and private sector and develop professional social media influencers. The new media provides job opportunities and supports the development process. pic.twitter.com/7iAm75ngtB
— HH Sheikh Mohammed (@HHShkMohd) June 15, 2020
The BDS statement also criticized Nas Daily’s training program for being backed by the New Media Academy, a digital training institution launched by United Arab Emirates (UAE) Prime Minister Sheikh Mohammed bin Rashid Al Maktoum.
A link to the UAE’s New Media Academy’s website features the Next Nas Daily homepage.
The Dubai-based academy runs courses itself, including the Open Content Creator Programme and the Youth Youtuber Programme. The Nas Academy carries both out, and the trainers include Belik, among others.
Yassin is also listed as an expert speaker in two other courses run by the Emirati institution.
Nas Daily is currently looking to hire a team of 10 people in the Middle East, including the CEO of an Arab version of Nas News, to be based in Dubai.
Below is the Nas Daily العربية video titled “Beware of loser Arabs.” Nuseir makes racist comments and calls Arabs “enemies of success” as they do not accept Israel.
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