Netizens disapprove of latest Mezan campaign advertisement starring Esra Bilgic

Recently, Turkish actress and model Esra Bilgiç set social media abuzz with a TVC for local brand Mezan. The 29-year-old actress Esra Bilgiç melted the hearts of fans everywhere online.

It is pertinent to mention that various brands are doing everything they can to hire the Turkish actress. Recently, another local brand has acquired the services of Esra Bilgiç to help sell their cooking oil products. In an attempt to promote Pakistani culture, Meezan has Esra ‘dancing’ in their latest TVC while singing to their famous slogan:

Har cheez Meezan mei achi lagti hai (Everything in Mezan looks good).

Watch the full advertisement here:

While Mezan made an effort to make the Pakistani audience happy with Esra Bilgic as the star, the campaign backfired. Pakistanis are not happy with the commercial. Many people took to social media to criticize Mezan for using the same formulaic tactics Gala biscuits uses to promote their product with Mehwish Hayat.

Here are some comments made by netizens:

What are your thoughts on this? Please share with us in the comment section below.


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