Pakistan formally joins Madrid System to protect trademarks in 124 countries

This would be done by filing a single application at the World Intellectual Property Organisation (WIPO), facilitating ease of doing business.

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ImageIn a major development, Pakistan has officially joined the Madrid System to protect Pakistani trademarks in 124 member countries.

This has made it easier and effective for Pakistani brand owners to get protection in export markets.

With the accession to the Madrid Protocol, the Pakistani trademark holders will be able to protect their trademarks in the member states.

This would be done by filing a single application at the World Intellectual Property Organisation (WIPO), facilitating ease of doing business.

On the 24th of February, Pakistan deposited its instrument of accession to the Madrid Protocol with WIPO’s Director-General, making it the 108th member of the Madrid System.

The Permanent Representative of Pakistan to the UN, Ambassador Khalil-ur-Rehman Hashmi, deposited the instrument of accession to the Madrid Protocol with the WIPO Director-General, Daren Tang, in Geneva.

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Effective from the 24th of May, Pakistani brand owners can begin using the Madrid System to protect their trademarks in the 123 regions of the system’s other 107 members.

The WIPO Director-General said Pakistan-based brands like spices giant Shan Foods or fashion house Khaadi will find it cheaper and easier to get protection in export markets.

He added that SMEs and entrepreneurs in Pakistan would also benefit from the Madrid system’s simple registration systems.

Moreover, individuals such as cricket stars or other Pakistani personalities whose personal brand is known worldwide would also benefit.

 

World Intellectual Property Organization (WIPO) on Twitter: "WIPO expands e-services for Madrid System users: https://t.co/CgW8ehDtiK. #trademarks #INTA17… "

“For those concerned in bringing their brands into a massive Pakistan market of over 200 million, the Madrid System will make it straightforward for them to enter and scale into the country as it has for other members of Madrid.”

“With its accession to the Madrid system, Pakistan has taken an essential step in supporting its enterprises, brand owners, and entrepreneurs as well as further strengthening its IP ecosystem, the DG WIPO said.

What is the Madrid Protocol?

With its straightforward classification process, foreign companies and trademark owners can seek trademark protection via the Madrid System when selling their products and providing their services in Pakistan.

Pakistan’s accession highlights the Madrid System’s emergence as a critical component of protecting marks globally, offering a cost-effective and convenient solution for brand owners globally.

According to an official announcement by the Intellectual Property Organisation (IPO-Pakistan), the business community of other states will also be able to protect their Trademarks in Pakistan by using the Madrid route.

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