Pakistani B2B e-commerce startup ‘Bazaar’ raises $6.5 million, the largest ever in the country

Bazaar becomes one of the best-funded startups in Pakistan, as its total raise accumulates to $7.8 million after this round.

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Hamza Jawaid and Saad Jangda, the founders of Bazaar.

Bazaar, a new Pakistani B2B e-commerce marketplace, raised $6.5 million in one of the largest seed rounds in Pakistan and the Middle East and North Africa (MENA) region.


What are pre-seed and seed rounds?

During the “pre-seed round,” the startup does not exist yet. It is just an entrepreneur’s idea. In this round, there is a need for funds to establish the startup.

The next phase is called the “seed round.” Here, the startup is no longer just an idea. In fact, the entrepreneur has established the startup.

In this stage, the entrepreneur’s efforts are focused on raising funds to start production and all processes.


Bazaar becomes one of the best-funded startups in Pakistan, as its total raise accumulates to $7.8 million after this round.

The round was lead by Berlin-based Global Founders Capital, making its first investment in Pakistan, and Pakistan-focused VC Indus Valley Capital.

The two companies secured $1.3 million in Bazaar’s pre-seed round in June 2020.

Other investors who joined the round include S7V, Singapore-based Wavemaker Partners, US-based Next Billion Ventures, Saudi-based Derayah Venture Capital, and Alter Global.

Its angel investors include the former and current executives of Careem, a partner at DST Global (one of the world’s leading late-stage tech investors), and founders of other similar B2B startups, including Egypt’s Maxab, Ula in Indonesia, and Africa’s Sokowatch.

According to MENAbytes data, this seed round was reported to be the second-largest round ever raised by a startup in the MENA region and the largest in Pakistan.

Launched only eight months ago, Bazaar hopes to digitize traditional retail in Pakistan.

The Karachi-based company was founded by Hamza Jawaid and Saad Jangda, former senior executives at McKinsey and Careem, as a mobile-based e-commerce marketplace.

The Bazaar app allows neighborhood mom-and-pop grocery stores (kiryana stores) owners access to inventory from manufacturers, wholesalers, and suppliers.

The Bazaar app currently houses over 500 SKUs of branded and unbranded products with the option of free next-day delivery.

Moreover, Bazaar was also able to beat its initial target of serving 800 Karachi retailers by the end of 2020 and close the year with over 10,000 retailers.

Pakistan's B2B Ecommerce Startup Bazaar Raises $6.5m in Seed - Technology - Business Recorder

Hamza Jawaid explains that Bazaar has incredible opportunities to empower micro-businesses via technology in Pakistan, which has emerged as the fifth largest globally with rising digital adoption.

In addition to Bazaar’s mobile-based marketplace, it has some other products in the pipeline as well.

The startup hopes to use these new funds to expand its teams and footprint across Pakistan.

Global Founders Capital and Indus Valley Capital are also looking forward to strengthening their partnership with Bazaar to revolutionize Pakistan’s $150 billion retail industry.

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