Pakistani exporters prompted to tap China’s meat market

Currently, China was importing meat from Vietnam, Brazil, and Australia.

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The Pak-China Joint Chamber of Commerce & Industry (PCJCCI) on Wednesday suggested Pakistani exporters develop close linkages with Chinese businesses to explore China’s meat market.

“After the outbreak of the coronavirus, China’s meat requirement has been increasing swiftly, as the country is turning away from its traditional food in favor of Halal food,” said PCJCCI President Zarak Khan while addressing a Pak-China think-tank session.

He explained that Chinese farmers were unable to keep pace with the country’s meat demand since a deficient percentage of Chinese land was available for livestock. “As a result, China is falling short of all three basic requirements, i.e., land, water, and feed; the country has no choice but to import meat from the international market.”

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Halal meat being sold in China.

Currently, China was importing meat from Vietnam, Brazil, and Australia, Khan informed, adding that in such a competitive environment, there was an excellent possibility for Pakistan to initiate production of quality meat to meet China’s market demand.

Khan opined that Pakistan could become a leader in meat export to China by adopting the ‘Turkish Cattle Fattening Model.’ Cattle fattening activity would help the country generate employment opportunities and improve the quality and volume of its meat, he added.

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Speaking on occasion, PCJCCI Senior Vice President Moazzam Ghurki said that Pakistan has the potential to enhance its export and earn foreign exchange by promoting high-quality meat worldwide.

He noted that Pakistan has the fourth largest livestock globally, with 180 million animals (growing at 4.2 percent annually). “There are more than four dozen breeds of sheep and goats that have helped Pakistan become the second-largest goat meat-producing country.”

He suggested that the government seek Chinese cooperation to enhance the technical skills and livestock techniques of local farmers so that export quality meat is produced as per international norms and practices.

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