PCB’s proposed quadrangular series could generate $650 million revenue

PCB has proposed the idea of a quadrangular series

Earlier this year, Chairman Pakistan Cricket Board (PCB) Ramiz Raja proposed the idea of a quadrangular series involving India, Pakistan, England and Australia. He will present this proposal in the upcoming International Cricket Council (ICC) Board meeting next week in Dubai.

The Pakistan and India cricket match is always the centre of attention and it brings in million of dollars of revenue. Similarly, according to a report by ESPNCricinfo, PCB has projected a mammoth revenue of $650 million for the four participants as well as the ICC from the quadrangular series.

According to the report, the cricket board will propose to hold the event in September-October. Officials privy to the matter termed it “an ideal period” as its the start of the season in Australia, India and Pakistan and near the end of the English season.

As far as the distribution of the $650 million revenue is concerned, it will be distributed between the four sides as well as other ICC members.

“This is a strategic paper in which the ICC and its members have been encouraged and invited to explore an untapped event opportunity around traditional rivalries in cricket, turn them into a cricket extravaganza, attract a new generation of cricketers, speed up cricket development and maximise revenues for the members,” a PCB official familiar with the plan told ESPNcricinfo.

The PCB official added that due to the interest in Pakistan-India and Australia–England matches, it will become a much-anticipated event across the globe.

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