Video: PEMRA bans commercial of energy drink for being ‘unethical’ and ‘un-Islamic’

The regulatory body termed the advertisement as 'indecent' and against the Islamic values.

The Pakistan Electronic Media Regulatory Authority (PEMRA) has banned an energy drink commercial for being too ‘vulgar, unethical and un-Islamic’.

PEMRA posted notification on Twitter, which read that most television channels are broadcasting a TVC commercial of an energy drink named ‘Power Full’. The regulatory body termed the advertisement as ‘indecent’ and against the Islamic values.

It further added that they received comments from the general public regarding the ad as well. The people called out the advert for going against Pakistan’s social norms and values.

PEMRA has directed the satellite TV channels to conform to the Electronic Media (Programmes and Advertisements) Code of Conduct, 2015.

The commercial was prohibited under Section 27 of the PEMRA (Amendment) Act 2007. The agency has also been warned of legal action in case of non-compliance. Although the advertisement has been taken off air, it is still making rounds on the internet.

Here’s the advertisement:

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  • The channels airing this Adv. should also be fined for violating the rules and regulations.


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