PEMRA starts crackdown against cable operations airing Indian content
PEMRA Lahore Region on Saturday has launched a crackdown against the cable operators airing Indian channels and content following Kashmir move.
On the weekend, a group of PEMRA (Pakistan Electronic Media Regularity Authority) initiated a crackdown against cable operators that were airing content made in India and Indian channels. There has also been a formal ban on all the promotional and advertising content coming from India.
Several cable operators were raided and during the raid, their computers, transmitters, illegal Indian DTH (Direct To Home) receivers and other types of equipment were confiscated. Appliances of Malik Cable Network, Inn Cable Network, New Star Cable Network, Magic Cable Network, Vision Multimedia, and Sameer Cable Network were seized for airing Indian channels and content that was banned.
PEMRA has cautioned all cable operators to follow the directions and rules with respect to illegal channels, or else their business will be shut down.
Pakistan bans Indian films:
As the tensions escalate in India-occupied Kashmir, the Pakistani government recently ordered a crackdown on the sale of Indian films. With a formal ban on movies, the government has also banned the airing of advertisements for products that are made in India.
“We have banned Indian advertisements and launched a crackdown on CD shops to confiscate Indian movies” – Firdous Ashiq Awan, Special Assistant to the PM on Information, said.
PEMRA, on a post, stated:
“However it has been observed that advertisements of various products of multi-nationals, which are either produced in India or carry Indian characters are being aired on electronic media”.
Pemra added that the airing of Indian celebrities on Pakistani televisions ‘aggravates the distress of Pakistani citizens that are saddened and deeply affected by Indian atrocities happening in Kashmir’.
Following Section 27(a) of Pemra Ordinance 2002, broadcasting of all Indian products and personalities have now been banned.
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