Punjab launches ‘Kisan Ki Beti’ program to assist start-ups from rural districts. Here’s all you need to know!

The Provincial Minister for Women Development Department, Ashifa Riaz Fatyana, formally launched the program to provide skills and knowledge to farmers' daughters.

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Kisan Ki Beti

The Punjab Women Development Department (WDD) has launched a program named “KISAN KI BETI” in a virtual ceremony. The program aims to teach and communicate information plus skills regarding effective business education programs.

The Provincial Minister for Women Development, Ashifa Riaz Fatyana, formally launched the program to provide skills and knowledge to farmers’ daughters.

The pilot project phase will be administered from September 2020 to December 2020 in three districts of Punjab, i.e., Toba Tek Singh, Jhangh, and Sahiwal. The first phase will be functional from January 2021 to December 2021.

Kisan Ki Beti

Ms. Fatyana addressing a ceremony said, “Skills and knowledge are the attributes of economic growth and social development. The ‘KISAN KI BETI’ program has been designed to bridge the gap of knowledge and skills that will help achieve economic stability in Punjab’s rural areas with the main focus on farmers’ daughters.”

She stressed that areas of intervention of this project would be executed in 20 districts of Punjab with the target being 1500 families and more than 3000 young females living in these rural areas, and who often live in states of poverty and vulnerability.

In an official statement, the WDD said the program intended to provide knowledge and assistance to entrepreneurship programs so these young girls could work and earn in their secure environment.

The Kisan ki Beti platform for rural women will help them earn in four ways, including making money through certified vocational courses, selling their own local brands as entrepreneurs, linking them with regional markets, and providing access to online selling especially agriculture-based items.

The Secretary for Women Development Department Punjab, Ambreen Raza, said that the program would engage the females of rural areas in agricultural activities like fresh farm supplies, sustainable food supply, kitchen gardening, and organic cosmetology.

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