Indian user shares why Shan Masalas are so popular in India

Speaking about what is so special about the Shan masalas, the indian user said, "We love how they make cooking great, rich, complex kormas and biryanis easy.

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Shan Masalas

Despite an inconsistent supply chain, the Pakistani masala brand ‘Shan’ has many fans in India. An Indian product user named Shrabonti Bagchi has shared why Shan Masalas are very popular in the country.

In an article, Bagchi said, “Each time the masala brand’s supply becomes erratic in India, foodie groups on Facebook and WhatsApp start buzzing. “I found two packets of Sindhi Biryani Masala”. “Amazon has some varieties, but they are only selling packs of 8, anyone wants to split up the order?”

Over the past few years, Shan, which is a packaged masala brand from Pakistan, has slowly invaded Indian kitchens. Fans of the brand follow developments in India-Pakistan relations with a hawk eye. Increasing tensions at the border seem to result in the sparse and unpredictable supply of Pakistani products in India.”

Shrabonti Bagchi added, “Last year, a few days after the attack on Indian forces in Pulwama, my husband turned to me and said, “How are we doing on Shan?” a quiver of concern in his voice. I had stocked up on the biryani and korma masalas, I assured him, but we were running low on the haleem.”

What’s so special about Shan Masalas

Speaking about what is so special about the Shan masalas, Bagchi said, “We love how they make cooking great, rich, complex kormas and biryanis easy.

The masalas are full-bodied mixtures of all necessary ingredients along with practically everything else that goes into a particular dish. So all one has to do is chop up and fry some onions, dunk the meat and masala together in a pan, and occasionally stir the mix while checking Twitter.”

Manchanda is a discerning cook who renews old recipes and develops new ones that mostly feature made-from-scratch, home-ground masalas. However, she is unabashed about admitting that for her own home meals, Shan is often a go-to.

“Their mutton Masala is an absolute favorite. The mutton curry made using the Shan mix turns out to be phenomenal,” says Manchanda.

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