WATCH: Fawad Khan, Ayeza Khan and Mawish Hayat also endorsed whitening creams in the past
The revival of BLM movement has also initiated discussion on the obsession with white skin.
In the past few weeks, millions of people around the globe have joined the ‘Black Lives Matter’ movement to show solidarity with the George Floyd Protestors in the United States. Among others, Pakistanis came forward and condemned the discrimination as well.
But what’s surprising is the fact that we, the Pakistani society, are obsessed with fair skin at many levels. Racism runs deep in the subcontinent’s history. We all know how a majority of women in our society focus on their color upon reaching puberty. Not just women but men also find “White is beautiful” ingrained in their DNA.
From finding a ‘Perfect Rishta’ to a ‘Good Job’, we all have the same criteria.
The same actors, who once endorsed fairness products, are supporting ‘Black Lives Matter’. Which is ironic, yes? People look to celebrities for inspiration but they play an equal part in nourishing the same idea.
Recently, a blogger took to Instagram to call out Pakistani celebrities for endorsing such products:
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